$ whoami

I build e-commerce and lead engineering teams, still shipping code. Shopify, headless commerce, React, and agentic tooling in the daily flow.

About
iuri@io:~$ cat ./about.md

Shopify Tech Lead at ilegra. I started in front-end, co-founded a company, moved through technical product management, and grew into engineering leadership. I still review architecture and pair on the hard parts. 10 years writing code, 5 leading teams of 30+, always at the same time.

I've been programming with AI since the first coding assistants. These days that means agentic tools like Claude Code in how a team works: shared patterns and guardrails so quality and ownership stay in place. Based in Vitória da Conquista, Brazil, working across time zones.

Selected work
iuri@io:~$ ls ./work
storefront shot — Biossance UK
Biossance UK — Shopify storefront, built from scratch2023
PoC capture — Hydrogen / Next.js
Headless commerce lab2023
UI shot — RAG assistant
Internal AI knowledge assistant2024
before/after — CWV scores
Cross-store SEO + CWV initiative2025
brand / store shot — EcomNinjas
EcomNinjas — co-founder2021
Writing
iuri@io:~$ ls ./blog
all posts →